Their success helped establish the music label T-Series. Nadeem–Shravan were also behind many of the other best-selling Bollywood soundtrack albums of the 1990s. Their breakthrough soundtrack album was Aashiqui (1990), which sold 20 million units in India, and became the best-selling Bollywood soundtrack album of all time. They are considered one of the most successful and greatest music composers in Hindi cinema history. By using these instruments in a modern way without disconnecting them from their original value, their contribution is unique compared to some rising music directors evolving a new music style beginning in the mid-1990s. They displayed a strong influence of Hindustani (classical / semi-classical) music in their compositions, and were the only composers during the 1990s and 2000s who relied heavily on three particular instruments: the bansuri, the sitar and the shehnai in almost all of their songs.
Nadeem–Shravan were the most successful Bollywood music directors of the 1990s until the early 2000s. The legendary duo derives its name from the first names of the two principal composers, Nadeem Akhtar Saifi (born 6 August 1954) and Shravan Kumar Rathod (13 November 1954 – 22 April 2021). Nadeem–Shravan were an Indian music directors duo in the Bollywood film industry of India.
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